Skip to content

About us

Life Sciences customer engagement, since 2007.

ShowerThinking is a customer engagement consultancy for Life Sciences. We design, build and run the processes pharma companies use to talk to HCPs, patients, pharmacies and B2B customers: CRM, marketing automation, data and AI.

Prescription OTC Pharmacy Patients B2B
20 years of customer engagement · 2007 — 2027
2007ShowerThinking is founded.
2013We start working with our first top 10 pharma company.
2015We become a Salesforce partner.
20203,000 omnichannel journeys a year, in more than 50 countries.
2021First AI ♥ Pharma event.
2023We become an IQVIA partner.
2024We present the first AI case in pharma at Dreamforce.
2026Partnership with Anthropic. AI agents in production. Tampa opens as USA Region HQ.
202720 years.

Our value proposition

We close the gap between IT and business.

IT teams Implement and maintain the platforms.

They own the stack and keep it secure, integrated and running.

CRMMartechDataAI
One team
Business teams Build and run the relationship strategy.

They own the plans for HCPs, patients and pharmacies, and the results.

MarketingSalesMedical

We work with both teams as one, and bring Life Sciences best practices to both sides: commercial and technology.

We don't stop at the strategy. We build it and run it.

Agencies design and leave. Integrators implement and leave. We stay and run the platforms and the plans every day.

01 Design. Architecture, engagement strategy and the plan for every channel and market.
02 Build. CRM and martech implementations, data, content and AI agents.
03 Run. Daily operation of campaigns, platforms and agents, with SLAs and a shared team.

Technical excellence

Our commitment to technical excellence means more than 300+ official certifications in Salesforce, Veeva and Claude.
Salesforce Partner Claude Partner Network
Including
Cross-platform architects Salesforce · Veeva · data
AI engineers Agents · MCP · evaluation
Developers Integrations · portals
Consultants CRM · marketing · data
Specialists Campaigns · content · BI

Practitioners with over 20 years of Life Sciences, CRM and data experience.

Official partners

Partners of the platforms pharma runs on.

We are official partners of the main technology and data providers in Life Sciences, and we work with them on every project.

Salesforce
SalesforcePreferred Partner in Pharma
CRM, Marketing Cloud, Data 360 and Agentforce for Life Sciences.
IQVIA
IQVIAIQVIA partner since 2023
IQVIA data and technology connected to every channel.
Anthropic
AnthropicClaude Partner Network · Official Services Partner
Claude models and agents for the enterprise.

Global presence

From global to local.

Global strategy and platforms, local execution, in more than 50 countries.

Tampa. USA Region HQ 27.95° N, 82.46° W · ET
Madrid. EU Region HQ 40.42° N, 3.70° W · CET
50+countries
Global strategyOne platform, one data model and one governance for every market.
Local executionCampaigns adapted to each country, language and regulation.
Two hubs, one teamMadrid and Tampa share methods, tools and people.

Let's build the next 20 years together.

Tell us where your customer engagement is today. We will help you plan what comes next.

Let's talk →