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AI ♥ Pharma

The meeting point of AI and pharma.

AI ♥ Pharma brings together commercial, medical and IT leaders from global and local pharma companies to see AI working in real projects, presented by the companies that run them, with the world's leading AI and pharma technology partners.

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AI ♥ Pharma #BCN2026
Latest edition · #BCN2026
6+Editions
2021Since
2Cities: Barcelona and Madrid
8Real client cases on stage
50Pharma companies registered

Why AI ♥ Pharma

Real projects, told by the people who run them.

No vendor pitches. Every session is a real project, presented together with the pharma team that built it.

01 Real cases, not demos Each edition puts on stage the projects that are already working: agents, omnichannel and data, with their results.
02 Made for pharma Designed for Life Sciences professionals driving commercial, medical and IT transformation. Nothing else on the agenda.
03 The leading partners Organised with the world's most recognised AI and pharma technology partners, so what you see is where the industry is going.

Editions

Every edition, on the record.

Watch the full sessions of each edition and the client cases presented.

#BCN2026 Barcelona 5 May 2026
Agents in the real world.
Live demo
ADAM, the AI agent that replaces the iPad in medical visits.
Ferrer
Agents in the real world: meet Alex, the virtual rep.
Alexion
Global strategy, local impact: omnichannel in rare diseases.
AI ♥ Pharma #BCN2026
#MAD2025 Madrid 4 November 2025
Exploring the future of pharma engagement.
Grünenthal
AI agents: from pilots to real-world use cases.
AmgenFresenius KabiRoviRoundtable
From CRM to next-generation engagement platforms.
AI ♥ Pharma #MAD2025
#BCN2025 Barcelona 6 May 2025
AI meets pharma omnichannel.
Live demo
Cloe, an AI sales rep, talking live with the audience.
Esteve
From zero to pole position: first steps into omnichannel.
Grünenthal
From unbranded to branded content with AI recommendations.
AI ♥ Pharma #BCN2025
#BCN2024 Barcelona 24 April 2024
From pilot to pharma leader.
Ferrer
Piloting omnichannel successfully with the field force.
Grünenthal
Bringing AI into marketing automation.
AI ♥ Pharma #BCN2024
#BCN2023 Barcelona 2023
Orchestrating the HCP relationship.
Kern Pharma
The digital transformation of the pharmacy channel.
AI ♥ Pharma #BCN2023

The community

50

Pharma and Life Sciences companies that have joined us.

Global pharma, specialist and mid-size laboratories, animal health, dermatology and diagnostics: these are the companies whose teams have registered for AI ♥ Pharma.

AbbVie · Alcon · Alexion · Almirall · Amgen · Angelini · Aspen · AstraZeneca · B. Braun · Bayer · Bial · Boiron · Bristol Myers Squibb · Chiesi · Dechra · Dentaid · Diasorin · Elanco · Esteve · Exeltis · FAES Farma · Ferrer · Ferring · Fresenius Kabi · Galderma · Gilead · Grifols · Grünenthal · Hipra · ISDIN · Johnson & Johnson · Kern Pharma · Lacer · LEO Pharma · Leti Pharma · MartiDerm · Menarini · Mesoestetic · Pfizer · Pierre Fabre · Reig Jofre · Rovi · Salvat · Sanofi · SEID · Sobi · Stada · Uriach · Viatris · Werfen

Webinar series

AI ♥ Pharma online.

Between editions, we keep the conversation going with webinars on agents, data and CRM in pharma.

Let's build the next 20 years together.

Tell us where your customer engagement is today. We will help you plan what comes next.

Let's talk →