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Omnichannel, data and AI agents for Life Sciences: how the platforms work and what pharma teams are doing with them.

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What is Veeva Vault CRM? Veeva's pharma CRM, explained

What is Veeva Vault CRM? Veeva’s pharma CRM, explained

Veeva Vault CRM is the CRM pharma companies use to plan and record their reps' visits to doctors, with sales, marketing and medical on one platform. What it covers, how a visit works, what Engage, Approved Email and Campaign Manager do, where AI comes in, and what moving from Veeva CRM to Vault CRM means.
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What is Veeva PromoMats? MLR review and pharma promotional content, explained

What is Veeva PromoMats? MLR review and pharma promotional content, explained

Veeva PromoMats, also called Veeva Vault PromoMats, is the application pharma companies use to create, review, approve and distribute promotional content. What it covers, how a piece moves through MLR review, what claims and modular content change, and where AI comes in.
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What is Salesforce Life Sciences Cloud? Salesforce's pharma CRM, explained

What is Salesforce Life Sciences Cloud? Salesforce’s pharma CRM, explained

Salesforce Life Sciences Cloud, now called Agentforce Life Sciences, is Salesforce's platform built for pharma and medtech companies. What it is, where it comes from, what it changes for commercial and field teams, how regulated content works and where to start.
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What is Agentforce? Salesforce AI agents, explained

What is Agentforce? Salesforce AI agents, explained

Agentforce is Salesforce's platform for building and running AI agents that take action inside your business processes, with your own data and under your own rules. What it is, where it comes from, how an agent works, how you build one, where MCP fits and where to start.
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What is Salesforce Data 360? Formerly Data Cloud, explained

What is Salesforce Data 360? Formerly Data Cloud, explained

Data 360 is the new name of Salesforce Data Cloud: the real-time data engine that powers the entire Salesforce platform. What it is, the names it had before, how it works in five steps, what zero copy means and why AI agents need it.
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What is Salesforce AIforce? Salesforce in Claude, Slack and Teams, explained

What is Salesforce AIforce? Salesforce in Claude, Slack and Teams, explained

AIforce is Salesforce's live interface layer: your Salesforce data, logic and permissions inside Claude, Slack, Microsoft Teams or Salesforce itself. What it is, how it relates to Claudeforce, how it works underneath and how it keeps agents under control.
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