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Guide for navigating Google and Yahoo’s new policies in Salesforce Marketing Cloud

The world of email marketing is changing significantly due to new policies from giants like Google and Yahoo. These policies, designed to protect people from unwanted spam and enhance email

Discover the Potential of Rep Suggestions Triggered from Marketing Cloud

CRM suggestions enable customer-specific information and recommend actions to reps. In this post we are going to break down this Veeva functionality piece by piece, diving deeper into how to

What is Data Cloud?

An unified vision of the information Data Cloud is a key technology for the management and efficient analysis of large volumes of data. Some years ago, the main problem companies

STO Salesforce Marketing Cloud Einstein Send Time Optimization

STO – SFMC Einstein Send Time Optimization

It is undeniable that in the digital world, every interaction counts. The success of a campaign can depend on the ability to reach customers at the right moment. Salesforce Marketing

Accreditation in Marketing Cloud Personalization: Guide to Success

As in any cloud, we have our certifications or accreditations and in this case Personalization has an accreditation available. For this reason we will have the exam and training in

Front End Best Practices for Email Marketing

Ever since its inception, digital marketing has been experiencing continuous growth. In today’s landscape, where intense competition is the norm, user’s attention has become a precious resource. In this scenario,

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