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Omnichannel, data and AI agents for Life Sciences: how the platforms work and what pharma teams are doing with them.

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What is Claude Duet? Anthropic's proactive AI agent, explained

What is Claude Duet? Anthropic’s proactive AI agent, explained

Claude Duet is the Anthropic app where Claude works as a proactive agent: it brings you what needs your attention, works in the background and asks before it acts. What it is, how it works, and how it differs from a chat, Cowork and Claude Code.
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Salesforce to acquire Braze: what is Braze and what it means for Marketing Cloud

Salesforce to acquire Braze: what is Braze and what it means for Marketing Cloud

Salesforce has agreed to acquire Braze, the customer engagement platform that competed most directly with Marketing Cloud, for about $5.66 billion. What Braze is, what Salesforce says it is buying, and how Braze, Marketing Cloud Engagement and Marketing Cloud Next could fit together.
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What is Veeva Vault CRM? Veeva's pharma CRM, explained

What is Veeva Vault CRM? Veeva’s pharma CRM, explained

Veeva Vault CRM is the CRM pharma companies use to plan and record their reps' visits to doctors, with sales, marketing and medical on one platform. What it covers, how a visit works, what Engage, Approved Email and Campaign Manager do, where AI comes in, and what moving from Veeva CRM to Vault CRM means.
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What is Veeva PromoMats? MLR review and pharma promotional content, explained

What is Veeva PromoMats? MLR review and pharma promotional content, explained

Veeva PromoMats, also called Veeva Vault PromoMats, is the application pharma companies use to create, review, approve and distribute promotional content. What it covers, how a piece moves through MLR review, what claims and modular content change, and where AI comes in.
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What is Salesforce Life Sciences Cloud? Salesforce's pharma CRM, explained

What is Salesforce Life Sciences Cloud? Salesforce’s pharma CRM, explained

Salesforce Life Sciences Cloud, now called Agentforce Life Sciences, is Salesforce's platform built for pharma and medtech companies. What it is, where it comes from, what it changes for commercial and field teams, how regulated content works and where to start.
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What is Agentforce? Salesforce AI agents, explained

What is Agentforce? Salesforce AI agents, explained

Agentforce is Salesforce's platform for building and running AI agents that take action inside your business processes, with your own data and under your own rules. What it is, where it comes from, how an agent works, how you build one, where MCP fits and where to start.
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