Certified Consulting and Implementation Partner
Companies exponentially multiply their customer data every year, and the coexistence of CRM data and digital data requires new technologies capable of maximizing our knowledge of our customers. Under this philosophy, Salesforce CDP emerges as a platform that is revolutionizing customer-related data architecture. CDP is not a CRM, it’s not a BI tool, it’s a platform that brings together all customer data and builds a relational data model focused on the individual, and through unification rules identifies individuals across any platform (CRM, ERP, Websites, Webinar, Marketing Automation, etc.).
What is Salesforce CDP?
Capture, unify and segment your data
Customer Data Cloud:
Salesforce CDP is a relatively new technology which, despite its short time in the market, has gone through several name changes. It started off as Salesforce CDP and went to be known as Customer Data Cloud. It won’t be long into the future when it incorporates all the potential of Genie — all the capabilities of CDP in real time. This is, without a doubt, a clear example of how fast technology is advancing. An opportunity for all companies that are committed to pioneering investments in improving their customer knowledge.