What Pardot, now Marketing Cloud Account Engagement, is: what it does, how it differs from Marketing Cloud Engagement, when to choose each one and how it fits with Marketing Cloud Next in 2026.
Continue readingCheckbox and radio button style
Making forms in Pardot not boring is easy by adding CSS code. Let’s see how to customize the checkboxes and radio buttons on our Pardot forms. Before we start, let’s remember… How do we add custom CSS to our forms? Go to the left side menu: MARKETING / FORMS / LAYOUT TEMPLATES and select the […]
Continue readingForms in Pardot: Form Handlers vs iFrame Form
Forms have become one of the most important elements for many companies’ marketing teams, because of their ability to capture information from visitors to their websites and turn them into prospects. Choosing the type of form to use depending on the situation is sometimes not an easy task. For this reason, we will analyze the […]
Continue readingHow to integrate the Gravity Forms plugin with Pardot
Gravity Forms is one of the easiest tools to create advanced forms for your WordPress website and with some customization can be integrated with Pardot. Let’s see in steps how to integrate Gravity Forms using Pardot Form Handlers. 1. Create your Form Handler The first step is to create the Form Handler. I won’t […]
Continue readingSalesforce Pardot Email Specialist Certification
Being up to date in the world of CRM today means being on the cutting edge of Salesforce, a CRM application platform that allows us to connect with our customers in a different way. Within Salesforce we find different applications depending on the department that will be using it. This time I’m going to talk […]
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