Salesforce has agreed to acquire Braze, the customer engagement platform that competed most directly with Marketing Cloud, for about $5.66 billion. What Braze is, what Salesforce says it is buying, and how Braze, Marketing Cloud Engagement and Marketing Cloud Next could fit together.
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Veeva Vault CRM is the CRM pharma companies use to plan and record their reps’ visits to doctors, with sales, marketing and medical on one platform. What it covers, how a visit works, what Engage, Approved Email and Campaign Manager do, where AI comes in, and what moving from Veeva CRM to Vault CRM means.
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Veeva PromoMats, also called Veeva Vault PromoMats, is the application pharma companies use to create, review, approve and distribute promotional content. What it covers, how a piece moves through MLR review, what claims and modular content change, and where AI comes in.
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Salesforce Life Sciences Cloud, now called Agentforce Life Sciences, is Salesforce’s platform built for pharma and medtech companies. What it is, where it comes from, what it changes for commercial and field teams, how regulated content works and where to start.
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Agentforce is Salesforce’s platform for building and running AI agents that take action inside your business processes, with your own data and under your own rules. What it is, where it comes from, how an agent works, how you build one, where MCP fits and where to start.
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Data 360 is the new name of Salesforce Data Cloud: the real-time data engine that powers the entire Salesforce platform. What it is, the names it had before, how it works in five steps, what zero copy means and why AI agents need it.
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AIforce is Salesforce’s live interface layer: your Salesforce data, logic and permissions inside Claude, Slack, Microsoft Teams or Salesforce itself. What it is, how it relates to Claudeforce, how it works underneath and how it keeps agents under control.
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Salesforce Marketing Cloud Next is Salesforce’s agentic marketing platform, built on the core platform with Data 360 underneath. Where it comes from, how it differs from Marketing Cloud Engagement and whether you need to migrate.
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Claudeforce is the partnership between Salesforce and Anthropic that puts your company’s Salesforce data to work inside Claude, governed by the permissions and business rules you already have. What it is, how it works in both directions, what sits underneath and what it changes for a customer-facing team.
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The Enterprise AI Harness is the layer Salesforce puts around an AI model to connect it to a company’s data, permissions and rules. What it is, where the word comes from, its six capabilities, how it works and where to start.
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