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Continue readingWhat is the Salesforce Enterprise AI Harness? The layer that connects AI to your business
The Enterprise AI Harness is the layer Salesforce puts around an AI model to connect it to a company’s data, permissions and rules. What it is, where the word comes from, its six capabilities, how it works and where to start.
Continue readingPardot (Account Engagement): what it is and how it differs from Marketing Cloud
What Pardot, now Marketing Cloud Account Engagement, is: what it does, how it differs from Marketing Cloud Engagement, when to choose each one and how it fits with Marketing Cloud Next in 2026.
Continue readingWhat is Salesforce Marketing Cloud? Engagement, Next and the rest of the family
What Salesforce Marketing Cloud is in 2026: Marketing Cloud Engagement, Marketing Cloud Next, Account Engagement, Personalization and Intelligence, what each one does, what has been retired and what you need to implement it.
Continue readingWhat is Salesforce? Much more than a CRM
What Salesforce is in 2026: the world’s most used CRM, the Agentforce 360 Platform, its products, Agentforce AI agents, AIforce and the partner and Trailhead ecosystem.
Continue readingThe Salesforce History, from a garage to the tallest skyscraper in San Francisco
The history of Salesforce from 1999 to 2026: the cloud CRM, Dreamforce, the big acquisitions, Data 360, Agentforce and AIforce, year by year.
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