Gemini for Healthcare is Google’s AI agent for hospitals, health systems and insurers. What it is, how it prepares a doctor’s visit, which safeguards it has, and how AI agents will change the relationship between doctors and patients.
Continue readingWhat is Claude Duet? Anthropic’s proactive AI agent, explained
Claude Duet is the Anthropic app where Claude works as a proactive agent: it brings you what needs your attention, works in the background and asks before it acts. What it is, how it works, and how it differs from a chat, Cowork and Claude Code.
Continue readingSalesforce to acquire Braze: what is Braze and what it means for Marketing Cloud
Salesforce has agreed to acquire Braze, the customer engagement platform that competed most directly with Marketing Cloud, for about $5.66 billion. What Braze is, what Salesforce says it is buying, and how Braze, Marketing Cloud Engagement and Marketing Cloud Next could fit together.
Continue readingWhat is Veeva Vault CRM? Veeva’s pharma CRM, explained
Veeva Vault CRM is the CRM pharma companies use to plan and record their reps’ visits to doctors, with sales, marketing and medical on one platform. What it covers, how a visit works, what Engage, Approved Email and Campaign Manager do, where AI comes in, and what moving from Veeva CRM to Vault CRM means.
Continue readingWhat is Veeva PromoMats? MLR review and pharma promotional content, explained
Veeva PromoMats, also called Veeva Vault PromoMats, is the application pharma companies use to create, review, approve and distribute promotional content. What it covers, how a piece moves through MLR review, what claims and modular content change, and where AI comes in.
Continue readingWhat is Salesforce Life Sciences Cloud? Salesforce’s pharma CRM, explained
Salesforce Life Sciences Cloud, now called Agentforce Life Sciences, is Salesforce’s platform built for pharma and medtech companies. What it is, where it comes from, what it changes for commercial and field teams, how regulated content works and where to start.
Continue readingWhat is Agentforce? Salesforce AI agents, explained
Agentforce is Salesforce’s platform for building and running AI agents that take action inside your business processes, with your own data and under your own rules. What it is, where it comes from, how an agent works, how you build one, where MCP fits and where to start.
Continue readingWhat is Salesforce Data 360? Formerly Data Cloud, explained
Data 360 is the new name of Salesforce Data Cloud: the real-time data engine that powers the entire Salesforce platform. What it is, the names it had before, how it works in five steps, what zero copy means and why AI agents need it.
Continue readingWhat is Salesforce AIforce? Salesforce in Claude, Slack and Teams, explained
AIforce is Salesforce’s live interface layer: your Salesforce data, logic and permissions inside Claude, Slack, Microsoft Teams or Salesforce itself. What it is, how it relates to Claudeforce, how it works underneath and how it keeps agents under control.
Continue readingWhat is Salesforce Marketing Cloud Next? How it differs from Marketing Cloud Engagement
Salesforce Marketing Cloud Next is Salesforce’s agentic marketing platform, built on the core platform with Data 360 underneath. Where it comes from, how it differs from Marketing Cloud Engagement and whether you need to migrate.
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